Asahi Kasei

Rebranding the existing Japanese chemical firm Asahi Kasei.

 

The whole concept of connecting the dots was inspired by the imagery of bonding chemical molecules.  I wanted to demonstrate the interconnection that Asahi Kasei represents as a company and its enterprises. 

 

Asahi Kasei deals directly with consumers and business partners. My intention was to convey a trusting, reliable, and approachable impression for viewers. 

REBRANDING

UX/ UI DESIGN

© Chiharu Hori