Asahi Kasei

Rebranding the existing Japanese chemical firm Asahi Kasei.

The whole concept of connecting the dots was inspired by the imagery of bonding chemical molecules. I wanted to demonstrate the interconnection that Asahi Kasei represents as a company and its enterprises.

Asahi Kasei deals directly with consumers and business partners. My intention was to convey a trusting, reliable, and approachable impression for viewers.